Service Operating Strategy Essay Example | Topics and Well Written Essays - 2000 words

Service run Strategy - Essay ExampleNeedless to say, a blood lines operations are important, as they comprise daily activities these activities contribute to the success or failure of a business organization. Therefore, a businesss operations and system determine its ability to achieve success and survival in a rivalrous market (Anon, 2007, p.21). Boyer, Hallowell & Roth (2002, p.176) emphasize that, in a business, guest loyalty and retention can break profitability for the business as a result, an effective in operation(p) strategy is vital in a business. Needless to say, a service operation strategy should be well managed for it to succeed in amend clients satisfaction, and as a result, achieving competitive advantage. In addition, a service operating strategy must array with the targeted market requirements (Boyer, Hallowell & Roth, 2002, p.176). This research involves a case study of a reputable Italian restaurant, whose decision to drive new outlets yields to a concer n on poor customer companionship in the new outlets, which may tarnish the restaurants image. As a result, the creation of a service operating strategy for the new outlets is required, which is the main aim of this paper. Italian Restaurant Outlets Service Operating Strategy This Italian restaurant (Bel Cibo) has a 25 full service outlets its decision to look for expansion opportunities has led prudence to acquire new mini-outlets with limited menus and low cost. However, the main concern lies in the poor customer service experience that may occur, and as a result, tarnishing the restaurants successful brand. Therefore, the need for a service operating strategy has emerged when service level and costs are well balanced, they can lead to sustainable competitive advantage. Hawkes, Bailey & Reid (2011) add that, it is important to match service requirements with the needs of customers for instance, more or less customers may prefer self-service, for example when exploitation the banks ATMs or in a grocery shop when selecting their preferred greens. However, in a restaurant, a customer expects to be served, matching the customers expectation with the service delivery method will add the customers satisfaction and the revenue as well (Hawkes, Bailey & Reid, 2011). In addition, there is need for regular monitoring of the service processes, which foster service improvement. For instance, in the Bel Cibo restaurant outlets, management can check out that the monitory role is delegated to a qualified personnel, capable of identifying errors and suggesting improvement strategies. Employees of Bel Cibo are the main determinants of the tonicity of customer services, and as a result, leading to high or low productivity. It is therefore necessary for management to consider the employees labor hours and avoid employee burnout, which will result to poor customer services. At the very(prenominal) time, full-time and part-time workers are necessary as well as the shif ts strategy, which allows workers to break after some hours of working. Moreover, it is essential to ensure that employees are well motivated this can be in form of training, promotion, pay and ensuring good working conditions among other activities. Hawkes, Bailey & Reid (2011) emphasize on the use of rewards in improving quality customer service. When employee motivation is achieved, employees will be in a position to improve the